A rich heritage, encapsulated by heirloom objects. The advertising campaign for If You Know, You Know. Loro Piana’s Quest for Excellence feature signature tools and symbols from Loro Piana’s workshops and archives – evoking an expansive legacy that is still in the making. If You Know, You Know. Loro Piana Quest for Excellence. The Maison’s first-ever exhibition at the Museum of Art Pudong (MAP) in Shanghai, will be open from 22 March to 5 May 2025. #LoroPiana