A glimpse into Loro Piana’s past. Evoking a legacy in sophisticated style, the House continues its centenary celebrations with a look at signature advertising campaigns from 1992 through to 2000. Masterminded by Sergio and Pier Luigi Loro Piana with a touch of playfulness and a classic black-and-white key, they have helped bring the Maison’s ready-to-wear collections into the spotlight. Here showcased are the visuals from Il Cashmere come abitudine – Italian for ‘Cashmere as a habit’ – which irreverently capture the House’s penchant for understated everyday luxuries. #LoroPiana