Honouring Loro Piana’s heritage. Italian for ‘You get attached to a Loro Piana fabric’, the A un tessuto Loro Piana ci si affeziona campaign is drawn from the Maison’s vintage advertising content and adds a humorous nod to the House’s sensorial materials. It is one of several visuals printed onto postcards for Milan Fashion Week. Pass by the kiosk on via dei Giardini on 28th February and 1st March to pick up yours. #LoroPiana