United by shared values – of sophistication, nature, and ultimate excellence. As Loro Piana returns to The I.C.E. St. Moritz, embraced by the peaks of the Alps, the Maison reaffirms its commitment to elegance and excellence in the world of classic cars – backed by a 30-year-long history in automotive success. The vehicles featured represent a certain savoir-vivre and discerning lifestyle, unveiling racing as an expression of pure art. #LoroPiana