Auro Montanari, a world-renowned watch collector, lives elegantly. Everything he does – including the rituals that he lives by – is deeply considered and he effortlessly embodies Vellus Aureum. The name was inspired by the mythical tale of the Golden Fleece, represented as a winged ram – reflecting the Founder’s ambition and quest for the finest wool in the world. The enduring quality of this extraordinary natural fabric, with fibres averaging an exquisite fineness ranging f…rom 12 to 13 microns, means that it truly represents the pinnacle of luxury. Crafted with integrity, worn with distinction. #VELLUSAUREUM